Privacy Policy

Last updated: January 2026

Information We Collect

When you shop with Smiles Fashion, we collect the information you provide directly, such as your name, email address, shipping and billing address, phone number, and payment details (processed securely by PayPal — we never see or store your card number). We also automatically collect certain technical information when you browse our site, including your IP address, browser type, device information, pages viewed, and referring website.

How We Use Your Information

We use the information we collect to: process and fulfill your orders, communicate order confirmations and shipping updates, respond to customer service inquiries, send marketing emails if you have opted in (with an unsubscribe link in every email), detect and prevent fraud, and improve our website and product offerings. We do not sell or rent your personal information to third parties for their own marketing purposes.

Cookies and Tracking Technologies

Smiles Fashion uses cookies and similar technologies to keep items in your shopping bag between visits, remember your preferences, understand how visitors use our site, and measure the effectiveness of our marketing. You can control cookies through your browser settings; disabling cookies may affect how portions of the site function. A cookie notice appears on your first visit with the option to accept or decline non-essential cookies.

Third-Party Service Providers

We share information with trusted third parties only as necessary to operate our business: PayPal processes all payments and maintains its own privacy policy at paypal.com/privacy; our shipping carriers (USPS, UPS, FedEx) receive your name and address to deliver orders; and, if enabled, Google Analytics helps us understand site traffic in aggregate, anonymized form. These providers are contractually bound to protect your data and use it only for the services they provide us.

Data Retention

We retain order and transaction records for as long as necessary to fulfill the purposes described in this policy, including complying with tax, accounting, and other legal requirements — generally up to 7 years. Marketing preferences and browsing data are retained only as long as needed for the stated purpose or until you opt out.

Your Privacy Rights (GDPR & CCPA)

Depending on where you live, you may have the right to: access the personal data we hold about you, request correction of inaccurate data, request deletion of your data (subject to legal recordkeeping requirements), object to or restrict certain processing, and opt out of the sale or sharing of personal information — though Smiles Fashion does not sell personal information. California residents may also request a list of categories of personal information disclosed for a business purpose in the preceding 12 months. To exercise any of these rights, email us at support@smilesfashion.us and we will respond within the timeframe required by applicable law.

Children's Privacy

Our site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have inadvertently collected such information, we will delete it promptly.

California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act gives you the right to know what categories of personal information we have collected about you in the preceding 12 months and the purpose for collecting it, the right to request deletion of personal information we hold about you (subject to certain legal exceptions), the right to correct inaccurate personal information, and the right to non-discrimination for exercising any of these rights — we will never charge you a different price or provide a different level of service because you exercised a privacy right. Because Smiles Fashion does not sell or share personal information for cross-context behavioral advertising, there is no "Do Not Sell or Share My Personal Information" opt-out required, but you may still submit any of the above requests by emailing support@smilesfashion.us. We will verify your identity using the email address and order information associated with your account before fulfilling a request.

Legal Basis for Processing (GDPR)

For visitors in the European Economic Area or United Kingdom, we process personal data on the following legal bases: performance of a contract (to fulfill an order you place), legitimate interest (to prevent fraud and improve our services), consent (for marketing emails, which you can withdraw at any time), and compliance with a legal obligation (such as tax recordkeeping). You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data properly.

Email Marketing & Consent

If you sign up for our newsletter or provide your email at checkout, we may send you marketing emails about new arrivals, restocks, and promotions. Every marketing email includes a one-click unsubscribe link, and you can also opt out at any time by emailing support@smilesfashion.us. Opting out of marketing emails will not affect transactional emails, such as order confirmations and shipping updates, which are necessary to complete your purchase.

Do Not Track Signals

Some browsers offer a "Do Not Track" setting. Because there is no common industry standard for how to respond to these signals, Smiles Fashion does not currently respond to Do Not Track browser signals, though we do honor the cookie preferences you set through our cookie consent banner.

Data Security

We use industry-standard safeguards, including 256-bit SSL encryption at checkout, to protect your personal information during transmission. Payment information is processed entirely by PayPal and is never stored on our servers. While no method of transmission over the internet is 100% secure, we work to protect your data using commercially reasonable administrative, technical, and physical safeguards, and we limit access to personal information to employees and service providers who need it to do their jobs.

International Visitors

Smiles Fashion operates in the United States and ships to U.S. addresses only. If you access our site from outside the U.S., your information will be transferred to and processed in the United States, which may have different data protection laws than your home country. By using our site, you consent to this transfer and processing.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of our site after changes take effect constitutes acceptance of the revised policy.